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The brief was to produce some new ideas and was an open project.

We suggested the idea of a diving toy that could move. Although simple in concept it was challenging to create the product within very tight production costs to ensure that it could be sold at the right price point. We achieved this and the product range has been granted several patents and won a design award in December 1998.

It is now on sale throughout the world, if you would like to purchase this item please e-mail:

design@cmda.com