The client was looking for a distinctive new product identity for a range of torches and automotive accessories. We created a new corporate aesthetic and designed an innovative integrated control panel for the sports torch.

Other features include:

Rubber grip on the handle

Fins to allow the torch to stand alone

Easy bulb exchanging without tools

Built-in lanyard loop

CAD designed lamp lens

Map light

O-ring around the torch rim and chassis to make it water resistant.

After the product was launched, the sports torch has been successful.