Profile of the Hong Kong Mobile Phone User :

We were asked to do an in-depth profile and analysis of mobile phone users and their lifestyle. We collated all the current and about to be launched mobiles for the Hong Kong market and information related to their service plans. Hong Kong is one of the most competitive mobile phone market's in the world and is used as a launch pad for new technology, as a result it is important for any company launching a new product here, to get it right first time.

CMDA extensively interviewed users and profiled their lifestyle, clothing, housing and the products they buy. In order to determine the product trends that are important to them, that influence their buying decision, and the information is utilised for product development.