In-line Skate global market analysis:

Our client, an international sports brand was considering expanding into the in-line skate market.

They requested that we study all the major players in the in-line business. We researched all the products on the market and analysed them in terms of user friendliness, product aesthetics and functionality . We then presented an in-depth report that included written analysis and a comparison of the products displayed by category and user profile.

We also created the product specifications and price points that the client was required to implement, in order to enter the in-line skate market as a new player.