Lifestyle study of the Watch consumer in Hong Kong:

Hong Kong consumers are avid watch collectors at all levels of society albeit a Swatch or a Rolex. (It is interesting to note that 90% of the worlds watches are made by Hong Kong companies.)

CMDA were asked to analyse the whole watch market and create a consumer profile for each sector. This included where they lived, the car they drove, their fashion sense and their choice of consumer products for each socioeconomic group.

We then presented a detailed written report and visual segmentation, which the client has been able to use to develop their watch products.